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This web site had the following in the site, "Elcome to Crafton Funeral Home, serving the Franklin community since 1979." Our analyzers noticed that the web page stated " Crafton Funeral Home offers the Lifes Tribute DVD video." The Website also said " This is our most recent offering of ways to personalize the loved ones funeral or memorial service. The video is a collection of pictures chosen by the family that best depict their loved ones life. This is put to soft background music and can be played throughout visitation. The video is made in house. Thomas and Ann Mary Crafton. D Mar 19, 2018." The website's header had www.craftonfuneralhome.com as the most important optimized keyword. It is followed by Crafton Funeral Home, funeral, and funeral homes which isn't as ranked as highly as www.craftonfuneralhome.com. The next words craftonfuneralhome.com uses is funeral home. mortuary was included and could not be understood by search parsers.